Thursday, March 5, 2015

The Promotional Power Source That Works for Writers. Are You a Generator or Dead Cell?

Photo by George Hodan
The most powerful promotional vehicle available to any writer is active and visible, so then, why aren't more writers plugging into this awesome energy? To answer that question, let's first identify the source. Then we'll examine what makes us either a Generator or Dead Cell.

  •  Power Source = Community/Brotherhood
Look around the world we live in. A united community or brotherhood is able to change policy, affect political venues, and sway strongly held opinions. If it's a large group, their impact quickly spreads and is far-reaching, permeating every part of society. Think about yourself, though you may not be a part of a particular group's push for change in morality, territory, or religious beliefs, is your life not, in some way, touched by the power of their community or brotherhood?

For the sake of keeping this article focused, I'm going to center my attention on the community/brotherhood that is readily available to traditionally published writers. Your publisher, along with its list of authors, make up your front-line community. This community is comprised of hundreds or thousands of other writers, all sharing the same promotional goals and aspirations that you're striving toward. But that community doesn't become a brotherhood unless it works together for the benefit of the whole. Community without brotherhood is like a weak battery drained by dead cells.

Let's look at an example. Let's say that your publisher has 600 authors under its umbrella. The publisher has taken the time to set up chats, groups, boards, etc. to give its writers a sense of community. Now let's say that you're one of those authors and you announce a blog post highlighting your new release on the author's group. You excitedly await some encouragement from your fellow authors by means of a blog comment or social media share of some kind. Eventually two or three do trickle in. Do you feel the POWER? Well, no one else does either. That's the whole point!
But let's say that just 10% of the community responds. You might have 20 comments and 40 social media shares that have a reach of 20, 40, 60 thousand or more. Now do you feel the POWER! Admittedly, as an individual, we can't respond on every occasion, but could we do better at powering our community/brotherhood?

  • How to Identify Generators and Dead Cells:

Generators respond to a call-to-action.
Dead Cells have good intentions but no action.

Generators make room on their blogs, social sites, and agendas to support fellow writers.
Dead Cells have good intentions but no action.

Generators keep finding new ways to energize their community.
Dead Cells have good intentions but no action.

Generators don't need perfection, just results.
Dead Cells wait for perfection to drop at their doorstep, with no results.

Generators are motivated by passion, zeal, and self sacrifice.
Dead Cells have good intentions but can't see past their own needs.

Generators think in terms of what they can accomplish today, making each opportunity count.
Dead Cells think on a grand scale, get overwhelmed, and miss every opportunity.

Generators don't run continuously, they kick in when the community needs energy. find a schedule that works for you. Ten minutes a day or twice a week will produce increased energy levels. Support fellow writers and experience how your energy level will increase as they, in turn, support you. To make our whole community POWER UP, spread the word. Together, we can sway opinion about our books, we can reach thousands more readers, and help other writers experience the joy of success. POWER UP!


  1. Ok, so I already commented. I'm going to try again and see if it works this time.
    I so glad you said this. I try and support other writers. There are days when I feel I'm banging my head against the wall, and others when I'm humbled by how supportive and amazing my fellow authors really are.

  2. Hi Marlow, I for one know how supportive you've been to me and others. It's a pleasure to work alongside you in this writing world. Thank you for taking the time to comment.

  3. Wonderful post. It focuses on the lack of response that permeates most of the loops I'm on. I do click, follow, tweet and post on Facebook for others and have been disappointed when the payback is little or none. I don't understand why many don't know it is a pay it forward kind of business.

  4. Hi Barbara, Thank you for your thoughts. It is discouraging when the only time you hear from some of your fellow authors is when they need something from you, but they fail to return the favor. I really don't think that most understand that cross-promotion is a valuable and powerful tool they need. I hope this post will strike a cord with some writers who've not thought about the subject from tht perspective.